Boost the SEO of your WordPress & WooCommerce site with backlinks - Long Watch Studio

Dans un monde numérique en constante évolution, se démarquer sur les moteurs de recherche est un défi de taille pour les propriétaires de sites WordPress et WooCommerce. L’un des leviers les plus puissants pour améliorer le positionnement d’un site est la stratégie de netlinking, autrement dit l’acquisition de backlinks de qualité. Ces liens entrants, lorsqu’ils sont bien utilisés, peuvent transformer un site e-commerce en une machine à générer du trafic organique.

In this article, we will explain what backlinks are, why they are essential for SEO, how to obtain them effectively, and we will introduce you to Linkuma, specializing in SEO backlinks. We will also give you some concrete figures, as well as tips on how to get the most out of your backlinks, especially if you use plugins such as WooRewards, the loyalty system for WooCommerce.

What is a backlink and why is it important for SEO?

A backlink is a hyperlink from an external site that points to your own site. Google and other search engines see these links as a vote of confidence. The more backlinks you have from reputable and relevant sites, the more authority your site gains and the more likely it is to appear high in search results.

The advantages of backlinks:

• Improved SEO positioning on strategic keywords
• Increase in qualified organic traffic
• Strengthening domain authority
• Increased credibility with users and search engines

WordPress and WooCommerce: why is a backlink strategy essential?

If you're using WordPress to build a website, blog, or business site, or WooCommerce to run an online store, you're competing with hundreds, if not thousands, of sites in your niche.

In this context, a well-thought-out backlink strategy can make all the difference.

WooCommerce case study: loyalty and backlinks

Let's take a concrete example: you manage a WooCommerce store with a loyalty plugin like WooRewards to encourage your customers to come back. It's a great way to increase retention and customer lifetime value. But you still need to attract new visitors to fuel your conversion funnel!

By strengthening your backlink profile, you will:

• Generate more traffic to your product listings
• Attract new customers who will discover your loyalty offers
• Increase awareness of your store in your industry

Linkuma: a strategic ally for your backlinks

The company Linkuma specializes in creating quality backlinks through a network of high-authority partner sites. It allows you to obtain contextualized links in SEO-optimized articles published on French or English thematic blogs.

Linkuma's strengths:

• A large catalog of more than 8,000 partner sites
• Custom-written articles optimized for SEO
• Accurate performance tracking
• An intuitive interface for managing your netlinking campaigns

Concrete results: +240% traffic in 3 months

Many companies using Linkuma have seen their visibility skyrocket in just a few weeks. Here are a few examples:

• Boutique WooCommerce dans la mode éthique :
  ➤ Augmentation de +150% du trafic organique en 2 mois
  ➤ Multiplication par 3 des mots-clés en première page Google
  (Source)
• Agence web WordPress à Lyon :
  ➤ +240% de trafic en 3 mois après une campagne de 15 backlinks
  ➤ Hausse de 45% des demandes de contact
  (Source)
• Site e-commerce d’accessoires gaming avec WooRewards :
  ➤ +300% de nouveaux visiteurs via le référencement naturel
  ➤ Augmentation de 25% du taux d’inscription au programme de fidélité WooRewards
  (Source)

These results are not magic: they are the result of a well-targeted SEO strategy, a rigorous selection of backlinks and regular performance monitoring.

How to implement your netlinking strategy?

Here are the key steps for an effective backlink strategy:

1. Audit your existing link profile
   Use tools like Ahrefs, Semrush, or Ubersuggest to see which sites are linking to you.
2. Competitor Analysis
   Get inspiration from the backlinks of your best-ranked competitors.
3. Choosing anchors and target pages
   Work on your link anchors to avoid over-optimization and vary the pages to which you direct traffic (products, blog articles, service pages, etc.).
4. Collaborate with a platform like Linkuma
   Outsource writing and publishing on relevant sites to save considerable time.
5. Measure results
   Monitor the evolution of your SEO positions, organic traffic, and conversions with Google Search Console, Analytics or Matomo.

Bonus: backlinks + loyalty = winning combo

Combining a backlink strategy with loyalty tools like WooRewards helps transform traffic into an engaged community.

Example of combined action:

• Write a sponsored article via Linkuma on a blog about gaming.
• This blog links to a product page on your WooCommerce store.
• Customers discover a loyalty program with points, badges, and discounts thanks to WooRewards.
• You attract a new customer, build their loyalty, and increase their long-term value.

Conclusion: invest in quality backlinks to boost your website

Backlinks aren't a luxury, but an essential investment for your SEO strategy. Whether you're a solopreneur, a small business, or a growing WooCommerce store, you have everything to gain by working on your netlink building with a reliable partner like Linkuma.

And if you couple that with loyalty solutions like WooRewards, your site won't just attract visitors: it'll turn them into loyal customers.

Don't wait any longer to boost your traffic: try a campaign with Linkuma today and see the results for yourself.